Enjoy 10% off your first order with code WELCOME2LOOP


Meet Our Founder

by Ateh Jewel

Welcome to Loop Beauty, the exciting new retail platform for women of colour. Our founder Ariel Okubanjo has curated a one stop beauty shop for all your needs.
With over 10 years as a business and beauty leader, Ariel started her career in Finance at Credit Suisse in New York, having graduated from Howard University with a BBA and MBA from Harvard Business School. She then launched into the beauty world, working for marketing giant, L’Oréal USA, where she worked in Global Marketing on the Kiehl’s brand. 
It was as President & General Manager, Europe, Africa & Middle East at Fashion Fair Cosmetics in London, one of the oldest and largest beauty brands focused on the needs of the multicultural consumer, that Ariel was inspired to create the concept for Loop Beauty.

Ariel standing in red jacket

As a beauty executive, Ariel repeatedly observed the challenge both she and other women of colour experienced finding the right products for their skin tone, despite the industry’s recent efforts. This gave birth to the Loop Beauty concept.

Ariel at Table

“It’s no secret that people of colour get the short end of the stick in the world of beauty. Although brands are now embracing inclusivity, results are mixed as the struggle to ‘crack the diversity nut’ continues”, explains Ariel.

“Let’s be honest, today, women of colour are still the “.” at the end of a marketing campaign for mainstream beauty companies.”

Ariel getting makeup done

Loop Beauty is an aspirational online space where ‘best-in-class’ influencers have hand-picked their favourite products and also share their beauty knowledge with rich social media content, tutorials and exclusive reviews, to make it even easier to shop.
Join us as Ariel shares her advice and expertise, as she launches this new and innovative beauty retail platform.