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Interview with Nikki Patel

How did you become an influencer and how long have you been at it?

I’ve been a influencer for over 10 years. I started blogging in the bedroom of my house, whispering into a camera. Creativity is something that runs in my family. From a young age, I started helping my father with his photography work. He taught me how to use a camera and I loved to take photos; that’s is were my love for taking pictures and video began. Since then, I film content every day. It doesn’t feel like work to me because content creation is my passion.

Who is your beauty muse?

Living in London, which is so multicultural and cosmopolitan, I quickly developed a love for beauty and fashion.

What do you love about makeup?

I love being able to play with products and create beautiful looks that are inspired by trends, culture and celebrities. As an influencer, I get sent lots of products each week which I love because it allows me to try and share the latest products with my followers. I make it a point to bring something new with each piece of content.

What is the best piece of beauty advice you’ve ever been given?

Not all trends work for you. I’m at a place where I know what works for me and I don’t follow trends just because they are popular. The beauty is in the individual.

What is the one thing your followers don’t know about you?

I am actually very shy. People assume that because you film videos and have tons of followers on social media that you are really outgoing but I hate public speaking and having all eyes on me.

What is your favourite hobby?

I love to cook! In recent months I’ve started to share my passion on social media. Everyday I try to share what I am cooking on Instagram and, surprisingly, I get lots of questions from my followers about recipes and ingredients.